How Does Web Design Impact SEO?

Do you have an Internet site? If so then you’ll likely want to use search engine optimization (SEO) to rank higher in search results from Google, Yahoo, Bing, etc. However, various factors can affect your company’s Search Engine Optimisation campaign. One of them is web design.

In fact, there are various other related issues including on-site optimization and user experience (UX). They have significant roles in how your website performs with search engines. Looking at the big picture what’s important to keep in mind is which code is most relevant to Google. The good news is you can make changes immediately that will improve your website’s SEO.


Here are some issues to keep in mind:

  1. Title Tag

This used to be shown at the top of the browser. However, now that today’s web browsers use tabs the title tag isn’t displayed. However, that doesn’t mean it isn’t important. It’s important to make a unique title tag that describes the content of a page. This signals the search engine what the web page is all about. The average length of the Title Tag should be about 55 characters.

The Title Tag is important because it tells Google what your site is offering. This also is the information that usually shows up in the search engine results pages (SERP). So it’s certainly wise to spend some time to tweak and improve your Title Tags for your site’s pages and posts. It will help to sell your page to web searchers.

  1. Heading Tags (H1, H2, H3)

These tags are also critical for SEO. They give the reader a snapshot of what the page or post and each section are about. The Heading Tags are important for various reasons. The reader will check out the titles to look for something interesting. Meanwhile, search engines use the cards to show context such as what’s in the post, and how this relates to the user’s intent.

These tags have different weights. The most important one is the H1 tag or the main page heading. In WordPress, you’ll input this data in the title section.

It’s important to keep in mind that the tags are used by search engines as well as your target audience. They provide context indicators to search engines in the form of keywords. The Heading Tags also give the user a good reason to keep reading. It’s important to keep these issues in mind when writing the titles.

Here’s what to consider when writing the headings. For H1, what is the page about? Then for H2, H3, and $, what is the section about? Your site’s webmaster can reset the headings in your CMS or CSS.

  1. Meta Descriptions

First, keep in mind that Meta descriptions/keywords aren’t related to ranking in SERPs. However, they do affect your site’s click through rates. The engine often uses them as your listing’s description. In a sense, it makes your meta description your site’s pitch in the SERPs.

Along with the title tag, this is your chance to get more clicks to your website, you can hire a sunshine coast SEO company to help you with this.